It’s a philosophy and vision that extends far beyond mere occupation or necessity
Elova
2010 - My fashion design career started with making clothes for myself
2013 - participated in the "Young Designers" fashion show in Milan and won first place
2013 - took part in a private fashion show in Milan
2014 - studied fashion design at IED in Milan, which I won as the main prize for the competition
2014-2015 studied with a specialization in 'Fashion Styling'
2015 - launched my first collection for sale
2017 - opened the Elova showroom
2018-2022 - participated in numerous fashion runways
2018-2022 - worked as a stylist and designer for beauty contests
2018-2022 - served as a judge in beauty contests
2021- took part in the New York Fashion Week digital (during the pandemic)
2022 - moved to the USA where a new chapter of my life and creative journey began
Designing and sewing my own clothes
My creative journey began with sewing clothes for myself. I took some photos of these garments and submitted them to a competition for young designers in Milan. To my surprise, the organizers invited me to Milan for the event, and I ended up winning. It was quite unexpected.
Opening the showroom
The prize for winning included studying at IED and participating in fashion shows in Milan and Minsk, alongside emerging designers from Russia and Europe.
From social media photos to personal photo shoots
I started taking photos for social media, and over time,
I found it more engaging to work with people rather than just focusing on clothes. I began organizing photo shoots with women, where my focus shifted from the garments to capturing the beauty of the individual.
